A good process keeps a project on track and cost-effecient. To keep a project on-time and under budget takes discipline and organization, and for designers, we have to maintain our creative edge. Luckily, I’ve had a lot of practice with this.
Creative design is a team sport. Everyone’s roles are different on a team, but the goal should be common. Together, groups should be broad and creative, yet promote refinement. Capture big picture ideas, but drive goal-setting. Learn to love data and money matters and constantly think about how the work is tied to campaign metrics, sales, revenues, costs, etc. Speak the language of key stakeholders.
The creative process allows us to find a better, smarter and more enjoyable pathways to solutions. At the end of it all, my secret to design success is patience and clear communication – driven by simple, good intentions.
The principles of design apply to a lot of different things in business and in life. Use them! Alignment, hierarchy, contrast, repetition, proximity, balance, color and space. How can these be part of your next discussion?